To get customers and grow, your business must distinguish itself from competition in some meaningful way, so customers choose to buy from you. As Jack Welsh famously said, "If you don't have a competitive advantage, don't compete." This webinar will help you understand competitive advantage and define yours - be it location, brand name, innovation, customer service or something else. You will gain insight into how to leverage your competitive advantage to stand out in your marketplace. Our presenter, Randi Luoto, is a former chapter chair and past assistant district director at SCORE with extensive experience in marketing, consumer research and competitive intelligence. Pre-registration is required for this free event.