One of the key reasons to invest in marketing is to develop brand recognition so that you and your business resonate with your intended clientele. A strategic branding plan is both your best protection to prevent failure and your most effective asset to create success. This webinar will cover: Critically Important Foundation ... achieving world class results Perception Shapes Your Reality... branding builds opinions Values Builds Trust... beginning on the inside, or it is fake outside Must Define Yourself... do not let competition define you. Drives Awesome Results... team effectiveness, client loyalty, profit growth Our Presenter: David Harrison currently teaches MBA students full-time, and in all business subjects. Dave enjoyed a career as a senior executive with global responsibilities at Johnson & Johnson, Armstrong, and Standard Industries. In addition to several successful entrepreneurial ventures and non-profit organizations, David is a SCORE mentor.