10 essential answers need to be found in your business plan. These not only help prepare you for the inevitable pitfalls as your business develops but are needed for any financial lender that you might want to approach. If you are pursuing funding guaranteed by the SBA, these become even more important. Our Presenter: David Harrison currently teaches MBA students full-time, and in all business subjects. Dave enjoyed a career as a senior executive with global responsibilities at Johnson & Johnson, Armstrong, and Standard Industries. He has also started multiple successful entrepreneurial ventures and is a SCORE mentor.