Ever feel like marketing is just throwing spaghetti at the wall and seeing what sticks? Well, what if you could swap the guesswork for a game plan? In this lively and insightful webinar, you will be shown how to apply a messaging hypothesis to your marketing, just like a scientist testing a breakthrough (but with less lab equipment and more ROI). You'll learn: ? Why you already use hypotheses every day – whether it’s in dating, dieting, or demo bookings (yes, really). ? How to craft a winning messaging hypothesis that fuels smarter marketing, sharper messaging, and stronger conversions. ? Real-world examples of businesses using data-backed strategies to optimize their outreach, landing pages, and sales funnels. Join us for an entertaining, practical deep-dive into the science of selling. We promise: no beakers, no lab coats – just insights that make marketing feel a little less like alchemy and a lot more like success. Register now and start marketing like a scientist (or at least like someone who knows what they’re doing). Our Presenter, Daniel Burstein Daniel oversees all content coming from MarketingSherpa while helping to shape the direction of MeclabsAI – digging for actionable information while serving as an advocate for the audience. He is also a speaker and moderator at live events and on webinars and host of the How I Made It In Marketing podcast. Previously, he oversaw the B2B Lead Blog and was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to its blog.