Transform your website's potential into profit with this comprehensive masterclass into the architecture that drives conversions. In this dynamic 45-minute webinar, a veteran web developer with nearly three decades of experience will reveal the proven strategies behind high-converting websites. Drawing from real-world success stories, you'll discover how to structure your website to capture and retain visitor attention within those crucial first 3-5 seconds. This isn't just theory – it's practical, actionable knowledge derived from thousands of website analyses and documented in "Building DIY Websites for Dummies." Attendees will learn: How to map and optimize different user journeys based on visitor intent, ensuring every type of customer can efficiently find what they're seeking Essential navigation and content organization strategies that dramatically improve user engagement and conversion rates Strategic placement of calls-to-action and the psychology behind color choices that drive user behavior Common architecture mistakes that silently kill conversion rates and how to fix them Practical tools and testing methods to measure and improve your website's performance Our Presenter, Jennifer DeRosa Jennifer DeRosa is the founder of Toto Coaching, an online website building course with weekly coaching to help small businesses and entrepreneurs build a solid, effective website that presells their products and services and develops trust. Jennifer was the founder and prior owner of TechCare, a Web Development Agency, for 20 years. Jennifer sold TechCare in order to teach others how to build their own websites with the guidance of experts at Toto Coaching. Previously, Jennifer was a consultant for such major companies such as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein.