Learn how stories can be the most effective way to convince your customer to buy. Not only is this a great way to build rapport with your customers but it can help them understand and internalize your messages. Everyone in your business "sells" at some point; this training will help them do it well. Our presenter, Steve Epner is a SCORE volunteer and teaches Innovation and Entrepreneurship at Saint Louis University, and after selling his business, became the Entrepreneur in Residence for Boeing. He is a serial entrepreneur and mentor.