This workshop will cover methods of calculating the market potential and estimating the amount of sales and profit you can derive from it using databases available for free through the Jacksonville Public Library. This will include: • How to define consumer or business target markets. • How to include psychographics in the definition. • Calculating market potential sales and profitability. Our presenter is Craig Linsky. Craig is a SCORE mentor and Chairman of the Client Education Committee at SCORE in Jacksonville. Craig worked in the financial services industry for nearly thirty years. For the past ten years, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp