When it comes to launching business marketing plans in the new year, it sometimes feels beyond overwhelming trying to figure out where to start. Buzzwords like "algorithm" and "SEO" and "AI" get thrown around by everyone selling anything remotely related to marketing. Having an online presence can be even more vital when it comes to connecting with a wider audience than just word of mouth from current and past clients. But most businesses are not also storytellers, camera operators, editors, and marketing managers. Your job is to be a professional in your field, not every area of marketing and your field. So how can you launch content creation without spending exorbitant amounts of money hiring professionals, or drowning yourself with more tasks on your already overwhelming "To Do" list? This webinar will discuss some simple steps to get started with content creation in the new year: - What type of equipment you need (hint: not a lot, and you probably already have it) - Simple ways to film and post content - How to manage a posting schedule - How to plan checking and managing engagement - Ways to stay true to your story without becoming watered down by AI Our Presenter, Koura Linda: Koura is an award-winning filmmaker who has worked tirelessly to develop her own inclusive and successful production company, Space Dream Productions, of which she has served as Founder & CEO since 2013. As a filmmaker, since 2016 she's overseen the production of over 40 film projects which have received over 200 award nominations and special mentions, and over 65 awards (including 19 "Best Picture" award winners or nominees). Through Space Dream Productions, she utilizes her creative skills and experience overseeing and managing the company’s work of providing creative services to businesses, brands, creatives, professionals, and activists across the country. Her passion and dedication supports those trying to navigate the world of storytelling, while she empowers other filmmakers by sharing her knowledge through the podcast, Filmmaking (Actually).