Having to reach, influence, and convert 4 generations has made marketing more complicated than ever for small businesses to generate leads, build brand trust and achieve financial objectives. Are you struggling with where to find a Boomer and how to sway a Gen Z’er? How about unpredictable Millennials? They are all SO different. It is critical that you understand what they each want if you are going to get them to buy. Dive into the unique qualities of each generation to allow you to identify: WHO your right target audience is so you can convey the right message on the right platform, utilizing the right campaigns to nail down your strategy WHERE to reach your targeted audience to save you time and money HOW to influence and convert your target audience with proven, cost-effective, simple conversion campaigns that can drive revenue into your business More about our presenter: Maureen Edwards is the founder of 8 Simple Steps, an advisory firm dedicated to preparing small business owners how to have a sustainable business. She is an award-winning international business, branding, and marketing strategist with 25-years’ experience. Maureen started her first company after inventing and patenting 2 pet products and then went on to build 5 more companies. She innovated the proprietary S.T.A.R.T. Blueprint for startups, scalers, and those in need of a turn-around to learn and understand how to start, soar, and stay in business while enjoying the journey of entrepreneurship.