This is an advanced level course for sellers already selling on the Amazon platform. In this course we will cover how to best utilize ads on Amazon to increase your profitability and top line sales goals. We wil cover: How to calculate estimated ad budget before launching a new product Best practices for allocating your ad budget across campaigns and products Steps for a successful launch or re-launch of a product What types and targeting of ads to test Best practices for bid optimization for your Amazon ads What is new in ads that you should currently be testing More information about our presenter, Robyn Johnson: Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and School for Start Ups Radio. Robyn, the co-founder of Marketplace Blueprint, a digital agency that specializes in marketing products on Amazon. Robyn has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues. Starting with only $100 taken from their emergency fund, she built a seven-figure business selling on Amazon and eBay in just a few short years. In the years since then, Robyn has not only continued to sell directly on Amazon but also to build a consulting and coaching business working with the most successful resellers in the space. She now works with companies from start up to up to 50 million in sales on Amazon annually. Robyn is a regular contributor for Search Engine Journal, a professor for the SEMrush Academy, and speaks at some of the most prestigious Amazon and Ecommerce conferences in the US and abroad. She has written a best selling book on Amazon called The Unlikely Entrepreneur about her journey starting her business. She has hosted multiple successful podcasts, including the Unstoppable Entrepreneur Show and the Marketplace Blueprint Podcast.