Want content that converts browsers into loyal customers? In this workshop, you'll learn how to create marketing content that makes people feel seen, understood and compelled to take action. In this workshop session, we’ll cover: What is emotional content marketing and how it impacts your customer's decisions. How to develop content that will resonate with your ideal target customers. Proven strategies to help you craft messages that are both engaging and conversion-focused. By the end of this workshop, you'll have the tools to create content that doesn’t just communicate to your community - it captivates, builds loyalty and encourages action lasting customer relationships. Our Presenter, Penney Fox Penney Fox is a Content Marketing Strategist and the Developer of the Marketing Strategy Collective group membership program. She’s worked with hundreds of small businesses since 1999, teaching business owners how to balance managing your marketing strategy with your schedule, stopping what’s not working for you and giving you practical productivity steps to help you build your online presence to connect with qualified customers who want to buy your services, your products or online programs.