This workshop will cover five methods of product pricing with step-by-step instructions on how to implement them. The methods discussed will include: - Value Added Pricing - Cost Plus Pricing - Modified Cost Plus Pricing - Competitive Pricing - Value Based Pricing We will also discuss how to combine some of these methods to determine a specific price and sales volume while generating a profit amount that you specify as part of the process. Presenter BIO: Craig Linsky is a SCORE mentor and Chairman of the Client Education Committee at SCORE in Jacksonville. Craig worked in the financial services industry for nearly thirty years. For the past ten years, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.