You can increase sales by knowing how to attract the customers you want the most. In this workshop, you will learn: How to find your best customers who pay, stay, and refer others like themselves (and stop serving the customers who want everything but expect to pay nothing) A case study of American Express and how they have fewer customers than Visa/Mastercard, but their customers are worth 20X more How to structure your business in a way where you attract your best customers and repel the folks you really don’t want to work with How to stand out from the competition by creating an offer so good that customers would feel silly saying no to it. Our presenter, Alexander Nouveau is the founder of a real estate lead generation company, an executive resume service, and recently www.NouveauStartups.com – which is a company that helps business owners rapidly scale their businesses. He is a frequent SCORE presenter.