The secret sauce to marketing success is managing your analytics. Learn simple ways to reach, acquire, and retain more customers on your website with a simple tool that acts as a roadmap to achieve your business goals. Learn how to: ? Set goals for your website ? Set up Google Analytics and connect it to your website ? Understand what types of reports are available in Google Analytics and the metrics that make the most impact for success About our presenter: Maureen Edwards is an award-winning branding, marketing, and business strategist as well as a 2x award-winning inventor. She is the founder of 8 Simple Steps, her sixth company she has built from conception to commercialization. Her mission is to take the hard out of starting, building, and scaling for small business owners by eliminating the complexity, fear, and common mistakes that derail success and sustainability. She is a frequent keynote speaker, podcast and TV guest, national instructor for small business organizations, and lead instructor at universities and colleges. Her motto is "you don't need to know everything in business, only what works."