For people who want to obtain trial by customers and growth for their business, whether it is a product, service or both. It explains various marketing strategies and contains many practical marketing tips. It will help you define your mission, analyze your situation, conduct research, identify your target market, and develop your marketing mix. Stuart Hodes is a retired nonprofit/association manager who currently serves as a volunteer counselor for the Orlando Chapter of SCORE. The executive administrative positions Stuart has held represent over thirty-five years of professional experience in association and nonprofit management. During Stuart’s eleven years of non-profit management, twenty-three years of association management and six years in the private sector Stuart worked for Junior Achievement (JA), American Automobile Association (AAA), United Cerebral Palsy, and the National Association of Industrial and Office Properties (NAIOP). Steve Martin is the owner of Omni Productions. He produces and directs high end corporate video, in-person & hybrid events/conferences and multimedia projects. Most clients are fortune 500 organizations, although some are small and mid-sized firms. His extensive marketing background makes him the perfect fit as a SCORE instructor.