Once you start using email marketing, the next step is to understand the data - or analytics - that your campaign captures. When you know a little bit about marketing analytics, you open up a world of possibilities to grow your business. In this session, we will dive into the specifics of how to make your email marketing analytics work for you. You'll see how to use the data to make more informed decisions and to explore leading-edge approaches to improve your campaigns and take your marketing to the next level!