Small businesses can’t drown out industry giants in sheer ad spend or resources. But you can outsmart them by leveraging creativity, quickness, and a deep understanding of your ideal prospects to create authentic customer experiences. This webinar, will help spark your next great idea so you can ‘punch above your weight.’ In this session, you will learn: · The three types of competitors (many entrepreneurs focus on type #1 competition, but by becoming a type #2 or type #3 competitor, you can outmaneuver the giants) · The 4 factors of a highly effective value proposition · How to use AI for competitor analysis Our Presenter, Daniel Burstein Daniel oversees all content coming from MarketingSherpa while helping to shape the direction of MeclabsAI – digging for actionable information while serving as an advocate for the audience. He is also a speaker and moderator at live events and on webinars and host of the How I Made It In Marketing podcast. Previously, he oversaw the B2B Lead Blog and was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to its blog.