It's time to demystify the world of Search Engine Optimization for small business owners. In today’s digital world, being visible online is not just an advantage; it’s a necessity. Jennifer DeRosa of Toto SEO and Toto Coaching will empower you with a practical, actionable SEO plan to elevate your online presence. This workshop is ideal for small business owners, entrepreneurs, and anyone interested in learning how to effectively perform SEO on their own. Whether you’re a complete beginner or have some knowledge of SEO, this workshop will provide valuable insights to help you understand what you need to do in order to rank higher in search engine results Attendees will learn: SEO Basics: Understand what SEO is and why it's crucial for your business. We'll break down complex concepts into easy-to-understand language. Keyword Research: Learn how to find and target the right keywords that your customers are using. On-Page Optimization: Discover how to optimize your website's content and structure to improve rankings. Local SEO: Specifically tailored for local businesses, learn how to rank higher in local search results. SEO Tools and Resources: Get introduced to essential tools and resources that can help streamline your SEO efforts. Avoiding Common Pitfalls: Learn about common SEO mistakes and how to avoid them. Bio for presenter: Jennifer DeRosa Jennifer DeRosa is the founder of Toto Coaching, an online website building course with weekly coaching to help small businesses and entrepreneurs build a solid, effective website that presells their products and services and develops trust. Jennifer was the founder and prior owner of TechCare, a Web Development Agency, for 20 years. Jennifer sold TechCare in order to teach others how to build their own websites with the guidance of experts at Toto Coaching. Previously, Jennifer was a consultant for such major companies such as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein.