What is your business reason for being? The foundation of any business is the reason why you have decided to sell a product or deliver a service. No matter how good your product or service is, if there is no story involved, you will have difficulties getting noticed by your potential customers. In this webinar, we want to show you why it is important to Start with Why. Attend this webinar to learn: Why? - the core belief of your business How? - how your business fulfills the core belief What? - what your company does to live up to its potential Prerequisite: Prior to attending this webinar, all attendees are asked to view the 7 minute TED talk by Simon Sinek called "Start with Why".