Vladimir Gatchev, Ph.D., SunTrust Associate Professor of Finance at the University of Central Florida College of Business Administration (#UCFBusiness), will share his research on this issue, looking at how decisions are made in the financial sector. The lessons learned provide business leaders a road map for navigating decisions that may affect their institution?s reputation. -How do firms and underwriters choose each other? -What criteria do issuing firms use when looking for an underwriter (for example, in the preparation of a company?s initial public offering or IPO)? -What criteria do investment banks use when looking for firms to underwrite? This event is part of the college's Dean's Speaker Series, generously supported by CFE Federal Credit Union.