Unlock the Power of Your Differentiators

Many business owners struggle with how to specify what makes their business unique and special, i.e. how to differentiate themselves from the crowd. Learn how your business can define it's ‘why’ and always be communicating its value to your prospects and customers. Attendees will:

• Understand the difference between your features and benefits, and how to use them
• Learn how to create your companies' differentiators and deploy them to beat the competition
• Learn how to write your elevator speech for impact and results